TOTAL STAR WARS TOYS THE PALITOY SAGA HC

Product Details

Weight: 1.40 kg

Total Star Wars Toys: The Palitoy Saga is an in-depth look at Palitoy's role in the Star Wars toys phenomenon between 1977 and 1985.

Embark on an epic journey through the history of Palitoy, the UK toy company that brought the magic of Star Wars to generations of fans. Total Star Wars Toys: The Palitoy Saga delves into the intricate details of Palitoy's significant contribution to the Star Wars franchise and popular culture.

Fans think of Palitoy and think of things like their cardboard Death Star Playset, but there's much more to the tale. How do you bring toys to market from an unknown brand? How do you create a market months in advance with precious little information about what you're going to be selling? How do you react to retailer shortages when you'd been pressing them to go that bit further with their orders in the first place? And How do you keep the phenomenon going in those years when there isn't a movie to drive people to the cinema?

Delve into the minds of the creators and innovators who brought Star Wars to life in the UK. Through exclusive interviews with key figures like:

Bob Brechin: Chief Designer

Roger Morrison: Tooling Manager

John Holmes: Manufacturing Manager

Geoff Maisey: Marketing and Brand Manager for Star Wars

Carol Deighton: Head of Monroe/Deighton PR

Nick Farmer: Creator of iconic Star Wars displays and promotional items

Dave Barnacle: Designer at Ray Hastings Studios, responsible for much of Palitoy's Star Wars marketing materials

We'll uncover the stories behind the iconic toys, from the initial design concepts to the manufacturing processes and marketing campaigns that captivated a generation and helped create thousands of Star Wars fans.

Immerse yourself in hundreds of stunning images, including rare photographs of Palitoy staff, toys, and promotional materials. Relive the excitement of toy fairs and exhibitions where the latest Star Wars products were unveiled.

With exciting stretch goals, we aim to elevate this book to new heights. Unlock additional pages, a premium hardcover edition, and even a bespoke slipcase inspired by the classic Star Wars blast doors.

Beyond the toys, we'll explore the unique contributions of British comic book creators like Alan Moore, Paul Neary, and John Higgins to the Star Wars universe.

Join us on this nostalgic adventure and help us bring to life this definitive book for Star Wars collectors!